Jobber vs Housecall Pro vs ServiceTitan — picking your field software.

Pricing, contracts, and onboarding compared

Jobber and Housecall Pro both publish their pricing. You pick a monthly tier, you can start a trial today without talking to a salesperson, and onboarding is mostly self-serve — import your customer list, connect payments, build a few quote templates, and you're running jobs the same week. For a shop with one to five crews, that low friction is most of the appeal.

ServiceTitan works differently. Pricing is quote-only, contracts run annual, and implementation is a paid, structured project measured in weeks rather than days. You'll go through a sales process, a scoping call, and a guided rollout with their onboarding team. None of that is a criticism — the product is built for shops with dispatchers, CSRs, and a dozen-plus techs, and that depth takes real setup. It does mean the true cost is the subscription plus the implementation plus the staff hours to learn it. If your revenue can't absorb all three, you're paying enterprise money for features your team won't touch, which is why the rough line sits around $3M.

Feature fit by trade

Scheduling and dispatch needs differ by trade, and that's where these three separate.

HVAC shops live on maintenance agreements, multi-visit installs, and seasonal swings. ServiceTitan has the deepest membership and recurring-service tooling of the three. Housecall Pro handles recurring service plans well enough for most residential shops. Jobber can schedule recurring jobs, but its membership features are thinner, so a heavy maintenance-agreement business feels the ceiling sooner. If that's you, our HVAC page covers how we think about the rest of the stack.

Plumbers need fast emergency dispatch and flat-rate pricing. ServiceTitan's pricebook and call-booking workflow are built for exactly that. Housecall Pro includes a price book that covers most residential plumbing work. Jobber leans on quotes you build yourself, which works fine for scheduled jobs and gets slow when the phone rings at 9pm about a burst pipe. We work with plumbing companies on the lead side of that same urgency problem.

Electricians usually run a mix of service calls and multi-day project work. Jobber's quoting and job-tracking flow handles project-style work cleanly, which is part of why smaller electrical shops tend to land there. ServiceTitan covers both modes, but you're paying for the whole platform either way.

Where all three fall short — marketing follow-up

All three are field service management tools first. They earn their keep after the job is booked: scheduling, dispatch, invoicing, payments, job costing. Where every one of them runs thin is the work before the booking — answering a new lead within minutes, texting back a missed call, following up on the quote that didn't close, and asking for reviews consistently once the job wraps.

Housecall Pro comes closest with its built-in marketing extras, but follow-up sequences inside any FSM are shallow next to a real marketing CRM. That's why most shops we work with run two systems. The FSM runs the trucks, and a marketing CRM sits in front of it handling speed-to-lead, long-term nurture, and review automation. We broke down that side of the stack in our GoHighLevel vs HubSpot vs Make comparison, and our CRM automation service is the wiring between the two, so a lead goes from form fill to booked job without anyone copy-pasting.

Switching costs and data migration

Moving between FSMs costs more than the subscription difference suggests, because your operational history lives in the old system — customer records, job history, recurring schedules, price books, and saved payment methods. All three platforms can import a customer list, but job history and memberships rarely transfer cleanly, and saved cards usually require a migration at the payment-processor level.

A few rules that save pain: export everything before you cancel anything, run both systems in parallel for at least one billing cycle, and don't switch during your busy season. Budget real office-staff hours for cleanup too, because a migrated customer list full of duplicates will drag on your follow-up for years.

Three questions worth answering before you commit

Do I need both an FSM and a CRM?

Once you're spending real money on marketing, yes. The FSM manages the work, and a marketing CRM manages the pipeline that feeds it. A small shop can get by with one tool for a while, but the first time you watch a competitor answer a lead in two minutes while your quote requests sit overnight, the case for the second system makes itself.

Can Jobber scale past 10 techs?

It can run that many users, and plenty of shops do. The pinch shows up in dispatch depth and reporting — when a dispatcher is juggling multiple crews across zones, or the owner wants tech-level performance numbers, Jobber starts feeling stretched. That's usually the point where shops start pricing ServiceTitan.

What does ServiceTitan implementation really take?

Plan on a multi-week guided onboarding, a paid implementation, and one person on your team who owns the rollout, because data cleanup, pricebook setup, and training don't happen on their own. Shops that treat it as a side project stall partway through, and shops that assign an owner and block real hours get through it fine.