01
Basic · $500–$1,500/mo
Local SEO + GBP only. Freelancers, small shops, white-label resellers. Floor of the market.
What contractor marketing agencies actually charge.
The full market: $500/mo basic local SEO to $25,000/mo enterprise. Here's where everyone sits — and why Heist sits where we do.
02
Mid · $2,000–$5,000/mo
Full-service contractor agencies. SEO + ads + CRM + reporting. Heist sits here, top of this band.
03
Enterprise · $8,000–$25,000+/mo
Scorpion, Hibu, Surefire-style. Multi-location franchises and $10M+ contractors. Often locked into 12+ month contracts.
Where Heist sits
$2,000 (Plant Your Flag) · $3,500 (Own Your Backyard) · $5,000 (Full Local Heist). Mid-market premium. We cost more than freelancers and less than enterprise. The difference is depth + speed + ownership.
Why we cost more than freelancers
Because we ship more. A 40-page site in 2–7 days. In-house team across SEO, ads, CRM, content. Sammy automation layer. Real ad spend management. Monthly Momentum Meetings.
Why we cost less than enterprise
Because we don't need to fund corporate sales teams, account managers, and shareholder margins. We're a small in-house team. The savings stay with you.
What should be included in the monthly price?
A contractor marketing retainer should not be a mystery box. At minimum, the scope should define who owns the website, who owns the ad accounts, how many pages or content assets are being produced, which campaigns are being managed, and how results are reviewed each month.
Low-priced plans usually focus on one surface area, such as Google Business Profile posts or a small batch of local SEO tasks. That can be fine for a small contractor, but it will not replace a complete growth system once the company needs calls, booked appointments, reviews, and sales follow-up working together.
What changes the price?
The biggest pricing drivers are market size, service complexity, number of locations, ad spend, website depth, and CRM involvement. A single-location painting company in a smaller market does not need the same system as a multi-location roofing company that is chasing storm restoration, retail replacements, and insurance claims.
That is why a real quote should map the current bottleneck. If the contractor has traffic but poor close rates, more SEO may not be the next move. If the contractor has no search visibility, a new CRM will not fix the pipeline by itself.
How to judge if an agency is worth it
Look for ownership, clarity, and operating rhythm. You should know what is being shipped, what is being measured, and what happens when lead quality drops. You should also keep access to your site, analytics, ad accounts, CRM, and reporting.
Heist prices around a working system: website foundation, local SEO, paid lead capture, CRM handoff, and monthly decisions. The goal is not the longest deliverables list. The goal is making the next lead easier to generate, answer, quote, and close.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.