Cost & Pricing

How much does a contractor website cost?

Real range: $5,000–$12,000 for a 40+ page site built right. The $1,500 Squarespace special exists but it won't rank. The $25K custom build exists but you don't need it.

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$1,500–$3,000

Template Squarespace / Wix. 6–10 pages. Looks fine. Won't rank because there's no SEO surface area and schema is a joke.

$5,000–$12,000

Custom WordPress, 40+ pages, schema validated, speed-tuned. The contractor sweet spot. Bundled in Heist retainers.

$15,000–$30,000+

Custom Next.js / headless. Overkill for most contractors. Worth it for multi-location franchises and enterprise.

Why a 10-page WP site is overpriced at $3K

Because 10 pages is too thin to rank. You're paying $3K for a site that will never see Google's top 20. A 40-page site costs roughly 2× more and is 10× more likely to actually rank — which is the whole point.

What's in a real $5–$12K site

40+ pages — service pillars, sub-services, location pages, FAQs.
Schema validated for every page type.
Speed-tuned (sub-2-second LCP target).
Image SEO automated.
Internal-linking architecture.
Rank Math + Search Console wired up.

Bundled vs separate

At Heist, the website cost is bundled into the monthly retainer for clients on Plant Your Flag or above. We don't sell websites standalone because a website without SEO + content + CRM behind it is a brochure.

What makes a contractor website worth more?

The page count matters, but the structure matters more. A good contractor website has a clear home page, service pages, sub-service pages, location pages, proof pages, FAQs, and conversion paths for calls, forms, and quote requests. That gives Google more context and gives buyers more ways to recognize that you handle their exact problem.

The cheaper site usually stops at the brochure layer: home, about, services, gallery, contact. That can look professional, but it leaves the business with very few pages that can rank for real service searches. The owner then has to spend more on ads because organic traffic never gets enough surface area to grow.

What should be handled before launch?

Before a new site goes live, the agency should map redirects, preserve valuable URLs, compress and name images properly, wire up analytics, connect Search Console, test mobile speed, validate schema, and make sure phone calls and forms can be tracked. Those pieces are not extras. They are the difference between a prettier site and a site that can be managed like a growth asset.

For contractors, we also care about operational handoff. A form submission should not just land in an inbox. It should create a CRM record, notify the right person, tag the source, and start the follow-up path. That is why website cost and CRM automation are connected.

When should you rebuild instead of patch?

Patch the current website if the design is decent, the CMS is workable, and the URL structure can support more service pages. Rebuild when the site is slow, hard to edit, thin on content, missing tracking, or owned by a vendor that makes every change painful.

The right answer is not always the biggest build. The right answer is the smallest site investment that gives the contractor enough speed, ownership, content depth, and tracking to make the next six months of marketing easier.

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