01
SEO compounds
Every page you ship is an asset that earns leads for years. $18K of SEO over 12 months still pays in month 36.
Comparisons
SEO vs ads — which to start with.
Cash flow says ads. Cumulative ROI says SEO. The answer for most contractors: SEO from day one, ads as a velocity layer once SEO foundations exist.
02
Ads buy time
Leads on day one. But the day you stop paying, leads stop arriving. Pure spend, no asset.
03
The hybrid
Run ads to bridge the 90-day SEO ramp. Then dial ads back as SEO compounds. Annual cost lower, ROI higher.
The 24-month math
Pure ads at $3K/mo for 24 months: $72K. Pure SEO at $1.5K/mo for 24 months: $36K, with leads through month 36+. Hybrid (SEO + 6 months of ads): ~$48K total with leads from week 2 and compounding through month 36.
Plant Your Flag
Heist Plant Your Flag bundles SEO + one paid channel from day one. That's the hybrid model done at $1,500/mo.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.