Resources
The frameworks we actually use.
Written for contractors. Free. Real depth — not the "10 ways to boost your SEO" filler that fills the rest of the internet.
Pillar guides
Nine guides. Real depth.
Not blog filler. These are the frameworks we actually use to run client work — written out so you can use them too, with or without us.
01
The 40-Page Minimum
Why contractors need 40+ pages at launch.
02The Local Viking Model
Prominence · Relevance · Proximity. The 7-step GBP audit.
03The 12-Month SEO Campaign
6-phase framework. Month-by-month. Nail City embedded.
04GBP Verification Playbook
Suspension, stuck, deletion. Evidence-package method.
05Citation Tiers
5-tier priority system. Monthly workflow.
06The Drama-Free Agency Model
Why no contracts works. 3–4 yr retention math.
07A2P SMS Compliance for Contractors
TCPA do/don'ts. Privacy + consent language.
08Lead Prioritization
Why all leads aren't equal. Home value + sq ft signals.
09Zapier vs Make.com
When to migrate. Common blockers.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.