01
DIY
GHL or HubSpot Starter. $99–$199/mo. You configure pipeline, automations, integrations yourself. Takes ~40 hours.
Cost & Pricing
CRM setup for contractors — what should you pay?
One-time setup ranges $1,500–$8,000 depending on automation depth. Monthly fees $100–$500. Most contractors get overcharged because they don't know what should be bundled.
02
Done-for-you setup
$1,500–$3,000 one-time. Agency builds your pipeline, wires automations, trains your team. Plus monthly subscription on top.
03
Bundled with retainer
Heist Labs ships with every package. No separate setup fee. No separate subscription. Your team trained on a screenshare.
What you should and shouldn't pay for
Should pay: custom pipeline by trade, automation build, integration with website + GBP + ads, team training, ongoing tuning.
Shouldn't pay: "platform license fees" on top of the SaaS subscription. White-label fees. Setup fees that include things the platform does out of the box.
Heist Labs included
Heist Labs is bundled with every Heist Marketing retainer. No setup fee, no separate monthly. The CRM is the engine, not an upsell.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.