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01 · Too thin
8 pages can't rank for 40 keyword clusters. Topical authority is built on coverage.
Problems
Why your contractor website isn't ranking.
Seven reasons, in order of likelihood. Most contractors think it's "the algorithm." It almost never is.
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02 · No schema
No LocalBusiness, no Service, no FAQ schema. Google has nothing to anchor your site to your trade and location.
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03 · Thin service pages
A service page with 200 words and no specifics tells Google nothing. 600+ words minimum, with real local + service detail.
The full list
- Site is too thin (under 20 pages).
- No schema markup.
- Thin service pages — under 400 words, no specifics.
- No service-area pages for the cities you serve.
- NAP inconsistency between GBP, citations, and site footer.
- Speed problems — LCP over 4 seconds.
- No internal linking strategy — every page floats alone.
What to do first
Pull Search Console. Look at impressions per page. The pages getting impressions and no clicks need title/meta work. The pages with no impressions need either content depth or never existed in the first place — fix accordingly.
The Heist Way
Ready to plant your flag?
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