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01 · Address mismatch
GBP address doesn't match your state contractor license / insurance / utility bill. Google cross-references quietly.
Problems
Why your GBP keeps getting suspended.
Five most common triggers. Usually preventable. Always recoverable with the right appeal — see the playbook.
02
02 · Service-area shenanigans
Set up as storefront when you're mobile, or storefront at a co-working space. Both flag fast.
03
03 · Suspicious edits
Renamed your business profile to include keywords ("Best Paving Spartanburg" instead of just your real name). Automatic suspension.
The five triggers
- Address mismatch with your registered business documents.
- Service-area vs storefront mis-categorization.
- Keyword stuffing in business name.
- Category drift — too many secondary categories outside your trade.
- Mass review velocity spikes that look fake.
How to prevent
- Match your GBP NAP to your state contractor registration exactly.
- Pick service-area or storefront and don't mix.
- Use your real business name. Add keywords to the description, not the title.
- Keep secondary categories tight — primary + 3–5 max.
- Ask for reviews evenly across the month, not all on the last Friday.
See Parking Lot Pros for a 24-hour reinstatement.
The Heist Way
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