the playbook." /> the playbook." />
Home Services Who We Help Packages Heist Labs Resources Answers Case Studies About Craig Blog Let's Talk Contact
(423) 482-8886 Let's Connect →
Problems

Why your GBP keeps getting suspended.

Five most common triggers. Usually preventable. Always recoverable with the right appeal — see the playbook.

01

01 · Address mismatch

GBP address doesn't match your state contractor license / insurance / utility bill. Google cross-references quietly.

02

02 · Service-area shenanigans

Set up as storefront when you're mobile, or storefront at a co-working space. Both flag fast.

03

03 · Suspicious edits

Renamed your business profile to include keywords ("Best Paving Spartanburg" instead of just your real name). Automatic suspension.

The five triggers

  1. Address mismatch with your registered business documents.
  2. Service-area vs storefront mis-categorization.
  3. Keyword stuffing in business name.
  4. Category drift — too many secondary categories outside your trade.
  5. Mass review velocity spikes that look fake.

How to prevent

  • Match your GBP NAP to your state contractor registration exactly.
  • Pick service-area or storefront and don't mix.
  • Use your real business name. Add keywords to the description, not the title.
  • Keep secondary categories tight — primary + 3–5 max.
  • Ask for reviews evenly across the month, not all on the last Friday.

See Parking Lot Pros for a 24-hour reinstatement.

The Heist Way

Ready to plant your flag?

15-minute call. No pitch deck. No pressure.