01 · The problem
Master Touch is a veteran-owned painter + remodeler in Kansas City. The owner had spent two years writing blog posts based on what his last marketing agency told him "would rank." Most of them got zero traffic. He needed a real strategy — not "post twice a month and pray."
02 · Competitive mapping
We pulled the top 8 ranking competitors in the KC metro across painter + remodel verticals. Through Semrush + Ahrefs + Keyword.com, we extracted every keyword they ranked for in positions 1–20. Then triangulated against intent — buyer, comparison, problem, informational — using WriterZen's cluster engine.
03 · 13-cluster build
- 4 cabinet-painting clusters (interior cabinet, exterior cabinet, refinish vs replace, cost).
- 3 exterior clusters (full-house, trim, deck/fence).
- 3 commercial clusters (office, retail, multifamily).
- 2 remodel clusters (kitchen, bath).
- 1 brand cluster (veteran-owned, KC-based, locally-trusted).
Each cluster got 4 pages: pillar, sub-service, location, FAQ.
04 · Results
- 105 keywords ranking in Search Console within 90 days.
- 40+ pages shipped across the 13 clusters.
- Cabinet cluster ranking page-1 for 6 of the 8 priority terms inside 6 months.
05 · Client quote
Two years of blog posts I didn't need. Heist showed me what to actually write. Different game.
— Owner, Master Touch KC