01 · The problem
Color Splash had a 6-page site three years old and a GBP managed by the owner's old marketing guy who had gone quiet. They were generating leads but couldn't prioritize them — the owner was answering every call personally, including $300 touch-ups while $30K full-exterior bids waited two hours.
02 · Scope shipped
- 42-page WordPress build — service pillars (interior, exterior, cabinet, commercial), 6 service-area location pages, FAQ pages.
- Full schema (LocalBusiness, Service, FAQ, BreadcrumbList) validated.
- Sammy image pipeline — 187 photos renamed, alt-texted, compressed.
- GBP ownership transferred to owner's personal Google account.
- Heist Labs lead-intel workflow wired in for Slack notifications.
03 · Stack
WordPress + Rank Math + Kadence theme + FlyingPress + Cloudflare APO. Sammy ran the image pipeline. Heist Labs handles the CRM layer.
04 · Timeline
- Day 1 · Audit, GBP ownership transfer, 42-page sitemap locked, Rank Math + Search Console wired up.
- Day 2 · Build, content from a 40-minute call with the owner, Sammy ran image pipeline on 187 photos.
- Day 3 · DNS cutover, schema validation across all page types, GBP updated, indexing requested on 8 priority pages.
05 · Results
- 8 priority pages indexed within 48 hours.
- $53K full-exterior bid closed in week one (lead surfaced by Sammy).
- Owner stopped chasing $300 touch-ups — foreman handles them now.
- Average lead response time on high-value leads dropped from 4 hours to under 20 minutes.
06 · Client quote
I didn't need more leads. I needed to know which leads to call first. Heist built that in three days.
— Owner, Color Splash Painting · Hilton Head SC