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01 · Local SEO + GBP
Highest-ROI channel for painters. 60–70% of all paint leads search Google. Painter SEO is winnable inside 6 months.
Best & Reviews
Best lead-gen channels for painters.
Four channels in order of ROI. SEO and GBP win long-term. Facebook Ads and Nextdoor fill short-term volume.
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02 · Facebook Ads
Best for cabinet, exterior, and seasonal pushes. Targeted by homeowner status + home value + recent moves.
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03 · Nextdoor
Underrated for residential repaint. Hyper-local. High trust. Smaller scale than Google but cheaper leads.
The painter funnel
SEO + GBP land the buyer-intent searches ("painter near me"). Facebook lands the consideration-phase impressions ("we should paint the kitchen"). Nextdoor closes the trust gap from neighbor recommendations.
Where LSAs fit
LSAs work for painters but aren't the top channel — Google's LSA category for painting is uneven. Run it as a secondary at $500–$1,000/mo, not as your foundation.
Proof: see Color Splash and Nail City Painting.
The Heist Way
Ready to plant your flag?
15-minute call. No pitch deck. No pressure.